Free Baby Sleep Assessment — Find out why your baby isn't sleeping

Privacy Policy

Last updated: February 2026

1. Introduction

Sweet Night Baby (sweetnightbaby.com) is committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, and safeguard the information you provide when using our website and services.

2. Information We Collect

We may collect the following types of personal information:

  • Your name and email address
  • Your child's name, age, and sleep-related information
  • Payment information (processed securely through third-party payment providers)
  • Communication records (WhatsApp messages, emails, and consultation notes)
  • Website usage data collected through cookies and analytics

3. How We Use Your Information

Personal information collected through forms, consultations, and payments is used solely to provide sleep coaching services to your family. Specifically, we use your information to:

  • Create your personalised sleep plan
  • Provide ongoing sleep coaching support
  • Process payments for services
  • Communicate with you about your coaching plan
  • Improve our website and services

4. Data Protection

Your personal information will never be sold, rented, or shared with third parties for marketing purposes.

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. Payment information is handled securely by our third-party payment processors and is never stored on our servers.

5. Third-Party Services

We use the following third-party services to operate our business:

  • Calendly — for scheduling consultations
  • WhatsApp — for daily coaching support
  • Payment providers — for secure payment processing

Each of these services has their own privacy policies. We encourage you to review them.

6. Cookies

Our website may use cookies and similar tracking technologies to improve your browsing experience and analyse website traffic. You can control cookie settings through your browser preferences.

7. Data Retention

We retain your personal information only for as long as necessary to provide our services and comply with legal obligations. You may request deletion of your data at any time by contacting us.

8. Your Rights

You have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate information
  • Request deletion of your personal data
  • Withdraw consent for data processing at any time

9. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.

10. Contact

If you have any questions about this Privacy Policy or wish to exercise your data rights, please contact us at [email protected].